• Charl Naude

Reaping the Spoils of War

It is a war out there for merchants! Many casualties have occurred, and brands who have been around for over a century, who once conquered new territories and had wealth and empires beyond their dream, are slowly fading away into the ashes as their timbers burnout. But from those deaths arises a new breed of merchants who innovate, motivate, and cultivate customers providing an unforgettable experience. That new breed of merchants will be the winners, not only in this battle but the entire CX World War! The embracers of CRM will reap the spoils.

The customer experience (CX) is more important today than ever, and its importance will continue to grow as retail becomes more and more online. For online retailers, optimizing customer experience is crucial. Still, it does not matter how or where your sells come from as online, brick-and-mortar, and mobile channels must yield to customer demands of omnichannel understanding of what they want and who they are across all channels.

Regardless of size - mom and pop, family-owned and operated, to a large chain, all retailers need an easy-to-use, flexible customer relationship management solution to manage their business. Customer experience is at the center of the business, regardless if it is tracking interactions with prospects, clients, end-customers, partners, or value-added resellers.

For Customer experience to be the most effective, you need to have a full 360-degree view of your customer. TaskSuite CRM provides stakeholders a single customer view that aggregates interactions across all channels, including customer support, sales, marketing, and beyond, for all sales channels. This allows for upselling, prospecting, and seamless support. Merchants who provide the consumer with a more personalized experience will yield the highest reward. Customer Experience greatly affects the lifetime value and profits of your customer. The bottom line, providing superior customer experience, is what will separate you in a crowded market place and ensure your business is successful. To learn more about employing effective customer experience in your digital transformations, email info@tasksuite for a comprehensive guide, and free evaluation.

By Charl Naude, TaskSuite

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